ABM Social Selling Success Board
This interactive board was created in collaboration between Tektronix and Momentum Data.

It highlights the main successes and insights from the highly effective ABM Social Selling campaigns run together globally since 2019 as part of Tektronix's demand generation strategy.
THEN
In 2019, Kimberly Wehrmann, Head of Country Marketing EMEA, kicked off the first campaign as an innovative way to generate new business.

She chose Social Selling with Momentum Data for its ability to achieve account-based targeting at scale in Germany and France.

After the first successful campaigns, we expanded to multiple verticals of the ABM team, first throughout EMEA and then across the world.
4 years later, Tektronix has run Momentum Data's campaigns targeting 15 countries globally.

12 sales reps' profiles have been leveraged to grow the collective Tektronix network by 2,300 new, relevant and qualified connections.

This board is designed to help spread the word to other Tektronix Marketing and Sales teams who will benefit from Momentum Data's AI-powered ABM Social Selling!
NOW
A strong history: How we arrived at working together in 15 countries
Momentum Data's algorithm identified Tektronix's potential key target companies and contacts, and leveraged the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.
So, how did these programs work?
Tektronix's highest-performing messaging
Optimize the LinkedIn profiles of Tektronix's sales team.
Define target audience & grow network on LinkedIn.
Send messages & follow-ups using A/B-tested best practices.
Tektronix's sales team takes over the pre-qualified conversations.
Thanks for connecting here {{FIRSTNAME}}

I’m reaching out from Tektronix as the responsible Account Manager for {{COMPANY}}. Should you have any test and measurement related questions, you are welcome to reach out to me at any time.

We’ve been working with the automotive industry for years and are supporting with test and validation of electronic modules, electric drives, battery systems, in-vehicle communication buses and many more applications. 

Here’s a web resource page to help you explore relevant systems, solutions and/or softwares we’ve identified as the biggest need in the the auto industry now - {{URL}}

As a trained electrical engineer, I can help answer any technical questions for you. 

Please have a look at the page and let me know if it’s relevant for you and if there are any specific use cases or further resources I can send your way. 

Kind regards from Munich,
{{PROFILEOWNER}}
Hello {{FIRSTNAME}},

Thank you for connecting here. As we are all working more from home now, I wonder if we can find some time to connect virtually.

You are probably already familiar with Tektronix as one of the leading manufacturers of test and measurement equipment - such as Oscilloscopes or Keithley products, such as DMMs, power supplies and source measure units. But I would love to introduce to you some of our fresh new innovations in our portfolio.

For example we have developed TekScope PC Software with enhanced Multi-Scope Analysis that enables remote control of the acquisition settings on all scopes simultaneously, without the need to set up each scope individually.

We have accelerated the development of TekScope for engineers, as the global COVID-19 pandemic drastically altered how and where engineers work.

Would you be available for a quick call or a virtual demonstration on any of our product offering shortly, as we think you can benefit immensely from this?

Hope to speak soon,
{{PROFILE OWNER}}
Thanks for connecting here {{FIRSTNAME}}

You might be familiar with Tektronix and Keithley as we are already working within several departments in {{COMPANY}} to provide various test and measurement solutions.

I’m reaching out to you now hoping to build on our companies' successful relationship and to introduce you to some of our latest software and tech innovations. We’ve curated a web resource page to help you explore solutions for your relevant applications - {{URL}}

Have a look at the page and let me know what you think or if there are any specific use cases I can send your way.

Speak soon, 
{{PROFILEOWNER}}
Examples of strong LinkedIn profiles from your colleagues
Select the icons to explore their profiles
Felix Langer
Stefan Heusel
Nathan Bouzier
Chris Tinsley
Meet Luisa, Tektronix's Account Manager
Long-term commitment to Tektronix as dedicated Key Account Manager
Specialist in ABM and Social Selling
Grew up in Nuremberg, Germany before moving to Barcelona
Loves hiking, dancing, and going for runs with Link, her massive husky dog
Who exactly is Momentum Data?
Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.
Account-Based
Targeting:
outreach to specific, high-value target accounts 
Non-stop assistance: dedicated Account Manager walks participants through the whole process
What makes Momentum Data's campaigns uniquely effective for Tektronix?
Compliant & Secure to address Tektronix's GDPR and data security requirements
Proprietary Tech:
AI and RPA (Robotic Process Automation) allows for ABM at scale
Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.
Together we have noted various campaign highlights and learnings over the past years.
Social Selling worked well to revitalize conversations with Tektronix's existing clients and upsell them.
Demand generation was particularly successful in new untapped markets.
Launching new products in existing markets has also been a strong use case.
New sales team members were brought up to speed at a much quicker rate.
Interested in learning more? 
We're ready to help.
Schedule a 20-minute meeting.